HONGRUNTONG MARINE
Welcome to Hongruntong Marine, your trusted source for professional
rubber fender solutions. With expertise in manufacturing
high-quality marine fenders, we are committed to providing reliable
protection for your vessels during berthing operations. Our
dedication to excellence ensures that our fenders are durable,
resilient, and tailored to meet the specific requirements of your
maritime needs. We take pride in our innovative approach,
continuously improving our products to guarantee customer
satisfaction.
Choose Hongruntong Marine as your partner for top-notch rubber
fenders and experience the difference in safety, performance, and
peace of mind. Trust us to deliver exceptional quality and service
for all your marine protection needs.
So Why Choose HONGRUNTONG Group?
One simple reason… A trustworthy brand!
At Hongruntong Marine, you’ll instantly notice our confident and enthusiastic attitude
to a fender challenge. We work hard to keep things as simple and
straightforward as possible. Even though your requirements may be
varied, complex and challenging, we think you’ll quickly recognize
the importance we put on creative thinking and our ability to
problem solve: And that excellence in design doesn’t have to come
at an unaffordable price.
You can be confident in the many decades’ experience of our
technical team and our refined expertise but reassured by our
modest approach. We know the importance of listening and respecting
our customers’ input. You won’t find us telling you that there is
only one way to solve the problem and we’re always willing to take
a new perspective to find you the most elegant solution.
We’re pleased of our broadminded, enlightened attitude and
understand the frustration that lack of choice and imaginative
thinking can stifle a project. Whether it is a challenge of system
performance or budget, our innovation in design or supply of fender
systems only comes through persistence and tenacity.
We don’t believe you should accept the status-quo and we know that
you’ll be invigorated and satisfied by our inspired and
enthusiastic approach. So if you want to experience what it feels
to have a fender solution from us, why not give our team a call to
discuss your particular requirement.
Our Vision
A global leader in brands and technologies – Our vision gives us a sense of
direction and destination. It captures our aspiration of being the
best in everything we do. It is the basis for what we all stand for
as one company. Our vision and our values guide the choices and
decisions our employees make every day.
Values
We put our customers at the center of what we do.
We value, challenge and reward our people.
We drive excellent sustainable financial performance.
We are committed to leadership in sustainability.
Strategy
Our strategy is built on the foundation of our corporate values and
will drive our successful development in the coming years in order
to achieve our long-term vision for Hongruntong Marine: to become a global leader in brands and technologies.
In order to steer the focus of the entire organization toward our
strategy and ensure its successful implementation, we have defined
four strategic priorities: Outperform – Globalize – Simplify –
Inspire.
The basis for our strategy was a detailed analysis of major
long-term market trends. We identified three megatrends, which will
affect our different businesses over the next years: consolidation,
emerging markets and speed.
- Consolidation in our supplier, manufacturer and customer base as
well as in our competitive environment will continue. Size will
become a critical success factor in the future. Consequently, we
need to grow our businesses.
- We expect the shift of growth from mature to emerging markets to
continue. As a result, we need to expand our already strong
footprint in these markets over the coming years.
- We anticipate highly dynamic market evolution, and faster
decision-making by suppliers, customers and competitors. In
addition, further digitalization will lead to changes in our market
environment. We therefore need to continue simplifying our
processes and increasing our operational excellence.
Financial targets 2023
We have defined ambitious financial targets for our company. By
2023, Hongruntong Marine aims to grow sales to 600 million dollars, of which 300 million
dollars will come from emerging markets. For adjusted earnings per
preferred share (EPS), Hongruntong Marine targets a compound annual growth rate (CAGR) of 10 percent between
now and 2023. These financial targets are based on organic growth,
including continuous portfolio optimization, that is, small and
mid-sized acquisitions as well as divestment or discontinuation of
nonstrategic activities. Potential major acquisitions or
divestments are not built into our financial targets.
